G Adventures


G Adventures offers authentic adventure tours in a responsible and sustainable manner.


All aspects of the tours are crafted to boost the local economy (meals, accommodation, handicrafts, transport, experiences) and sometimes include visit of social enterprises created by their NGO arm Planeterra. An annual contribution also goes  to Planeterra.


Place: worldwide

Scale:  34,400+ people  in 2016 benefited from 50 social enterprises created by Planeterra

Planeterra created jobs for 1,529 women, trained 370 youth to the hospitality industry and engaged 888 community members in tourism in 2016.



In 1990, Bruce Poon Tip (Canada) launched G Adventures.  Back then, if you wanted to go on a holiday that wasn’t a package tour, a coach tour or a cruise, the choice was limited. The original concept was about cultural immersion and putting travelers in touch with local people. He started to offer a handful of trips in Latin America.

They’ve grown to a company of over 2,000 people worldwide in 23 offices, and from a handful of trips in Latin America to more than 650 adventures spanning the globe… and beyond! They have over 150,000 travellers every year.

In 2003, Bruce launched Planeterra Foundation, a non-profit for projects in areas of social enterprise, healthcare, conservation and emergency response.   It acts as the charitable arm of G Adventures. They identify projects, provide capacity training, catalyst grants and include the project into a G Adventures itinerary.


  • In 2013,  Poon Tip released his first book, Looptail: How One Company Changed the World by Reinventing Business.  Looptail tells the story of how Poon Tip built G Adventures into a socially responsible business and evolved it into a Social entreprise.  Looptail is the first business book to be endorsed by the Dalai Lama, who wrote the foreword for the book and praised Poon Tip for being “one of those entrepreneurs who understand that human dignity, freedom, and genuine well-being are more important than the mere accumulation of wealth”.[


As a Traveler

Go on an exciting and impactful adventure with one of the tours offered by G Adventures. 

Work for them

G Adventures has 25 offices around the world. Discover all their openings, whether it’s office work or tour leaders.

Get to Know More!

Got inspired by G Adventures’ business model? Read the full story of Bruce Poon Tip, how he started and how he grew this company in his book « Looptail ».