Too Good To Go
Too Good To Go is an app which uses a geo-targeted map to show users the restaurants closest to them with leftover food available for collection at special time, at great price.
Too Good To Go sells food that they buy from the stores at a great price. Stores make extra cash on food that would have otherwise cost them to throw out. Customers win by getting a great value meal – collecting tasty food at a reduced price.
There is the option for the user to donate £1 alongside his purchase, which will go towards providing a meal to someone who needs it.
Place: 15 European countries, expanding to the US
Scale: over 58 million meals have been rescued since 2016.
Every year, 1/3 of all food produced is wasted. If this food waste were a country it would be the third largest emitter of CO2 – only behind the USA and China!
Convincing restaurateurs to change their long-established processes was a real barrier to the launch of Too Good To Go. Chris and Jamie spent months unsuccessfully knocking on doors of restaurants, cafes and bakeries all over London for months on end with only the bare bones of a website. « But after drumming up some interest we decided to move up from a website to an app and join forces with a group of Danish guys who were in the early stages of creating an app. » The app was launched in 2015.
- In 2 years, they’ve partnered with over 5,000 stores to fight food waste. 3 million people have downloaded the app.
- They are also in the process of recruiting volunteers who will collect the leftover food from the participating restaurants and deliver it to shelters, hostels and refuge centres. « We definitely want to develop an even more charitable side to the app, which will involve working alongside charities and foodbanks to get meals for those in need » explains the co-founder, Jamie Crummie
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