Too Good To Go

Too Good To Go

Too Good To Go

SOLUTION

Too Good To Go is an app which uses a geo-targeted map to show users the restaurants closest to them with leftover food available for collection at special time, at great price.   

BUSINESS MODEL

Too Good To Go sells food that they buy from the stores at a great price. Stores make extra cash on food that would have otherwise cost them to throw out.   Customers win by getting a great value meal – collecting tasty food at a reduced price.

There is the option for the user to donate £1 alongside his purchase, which will go towards providing a meal to someone who needs it.

IMPACT

Place: 7 European countries

Scale:  over 2.5 million meals have been rescued since 2015.  

Every year, 1/3 of all food produced is wasted. If this food waste were a country it would be the third largest emitter of CO2 – only behind the USA and China! 

ORIGINS

Jammie Crumie met his co-founder, Chris, at university in 2010. “We had a lightbulb moment when in Denmark – the amount of food that is wasted in the UK (estimated to be around fifteen million tonnes per year) and the number of people who have to visit foodbanks to survive are two massive issues. The two can clearly be linked, yet nothing seems to have been done about it.”

Convincing restaurateurs to change their long-established processes was a real barrier to the launch of Too Good To Go. Chris and Jamie spent months unsuccessfully knocking on doors of restaurants, cafes and bakeries all over London for months on end with only the bare bones of a website. “But after drumming up some interest we decided to move up from a website to an app and join forces with a group of Danish guys who were in the early stages of creating an app.”  The app was launched in 2015.

WHAT’S NEXT?

  • In 2 years, they’ve partnered with over 5,000 stores to fight food waste. 3 million people have downloaded the app. 
  • They are also in the process of recruiting volunteers who will collect the leftover food from the participating restaurants and deliver it to shelters, hostels and refuge centres. “We definitely want to develop an even more charitable side to the app, which will involve working alongside charities and foodbanks to get meals for those in need” explains the co-founder, Jamie Crummie

GET INVOLVED !

Get the app

If you’re living in one of the countries where the app is available (Danmark, UK, Belgium, France, Germany, Netherlands, Norway, Switzerland), start rescuing some cheap and delicious meals from today!

Work for them

If you believe in a world where food produced equals food consumed  and your profile matches one of their many openings – the startup is growing fast! – apply today!

Get in touch

You want to get in touch to partner with their team in another way, get in touch here.